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Glossary: Performance-Marketing
Search-Engine-Marketing
Search-Engine-Optimization
Affiliate-Systems
Price Comparison-Linking
Lottery
Email-Marketing
Controlling/Tracking

Cost per Action (CPA)

Cost per Click (CPC)

Cost per Sale (CPS)

CPL

CPM

CPO

CR

CTR

Keyword

Landing-Page

(Page-)Impressions

Performance-Marketing

PPC

Paid Inclusion

ROI

TKP

Spider, Robots

Tracking


Performance-Marketing is a new form of online marketing. The most important difference is the exact reported performance (efficiency) and optimization can be arranged on basis of these results. Performance marketing therefore means: control, transparence, optimization and success orientation of online marketing campaigns.
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