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Glossary: Keyword
Search-Engine-Marketing
Search-Engine-Optimization
Affiliate-Systems
Price Comparison-Linking
Lottery
Email-Marketing
Controlling/Tracking

Cost per Action (CPA)

Cost per Click (CPC)

Cost per Sale (CPS)

CPL

CPM

CPO

CR

CTR

Keyword

Landing-Page

(Page-)Impressions

Performance-Marketing

PPC

Paid Inclusion

ROI

TKP

Spider, Robots

Tracking


A campaign is shown after a certain search term has been entered (show a link to the offer)

Users look for offers by entering search terms in search engines (keywords). These terms can contain one or more words.

Example:
One of our customer produces steam cleaners and sells them in the internet.
It is important for this customer to be found by using special keywords like:
- steam cleaner
- buy steam cleaner
- test steam cleaner
- cleaning with steam
- ...

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